In this blog post, Michael Saltzstein shares how the pandemic turned remote working a luxury for some people, and freelancers into a standard part of many “desk jobs.” As the pandemic slows down in 2022, some employers are pulling people back to the office. However, […]
Online content created for content marketing purposes doesn’t always need to be a wall of text or a how-to video, says Michael Saltzstein. You can use something that’s visually appealing yet easily graspable: infographics. Infographics, from the word itself, are static visual presentations of data. […]
No response. Sent to spam. Trolling replies. Sometimes, those are the results of the email marketing campaign you’ve worked hard on. Maybe your subject line’s spammy? Maybe your email’s not enticing enough? Michael Saltzstein says that you need to determine why your email subscriber lists […]
Have you ever gone to the mirror and asked yourself, “Do I need a toner?” No, probably not. Has somebody tried to call you on the phone to ask if you need a toner? Likely. But have those people ever convinced you into buying that […]
There’s no question about the popularity of video, says Michael Saltzstein. Case in point: about 73% of Americans patronize YouTube, meaning it’s currently one of the most popular websites people go to, to view videos on the internet. This data, Michael Saltzstein adds, doesn’t even […]
The internet has brought us one of the most powerful information-sharing tools in the form of social media. As such, a successful marketer today, Michael Saltzstein stresses, is one who knows how to leverage social media’s many strengths in their marketing campaigns. Social media technologies […]
A career in marketing can be extremely profitable, but what exactly do the most lucrative marketing jobs entail, responsibilities-wise? To give you an idea about what to expect from them, Michael Saltzstein gives us some important details about five high-paying marketing jobs. 1. Chief marketing […]
As an experienced Marketing Specialist, Michael Saltzstein knows the road to the top of the marketing career path is rarely a clear-cut route. The truth is becoming your firm’s chief marketing officer (CMO) is a little more involved than simply doing your best and then […]
It’s the year 2019. Despite the multitude of ways to promote your products, goods, and services, sometimes, the written word remains a good way to do it, says Michael Saltzstein. Content marketing continues to thrive as a good strategy over traditional digital marketing approaches due […]
It’s 2019, and the Internet landscape has changed, says Michael Saltzstein. He notes that while some marketing strategies have become brute force (think YouTube ads that appear before, during, and after a video plays) like traditional marketing techniques, some marketing strategies remain subtle and still […]
