Michael Saltzstein | Content Marketing Tips
It’s the year 2019. Despite the multitude of ways to promote your products, goods, and services, sometimes, the written word remains a good way to do it, says Michael Saltzstein. Content marketing continues to thrive as a good strategy over traditional digital marketing approaches due to its simplicity and its cheap budget. Combine it with an effective SEO strategy and you got yourselves potential clients lining up for you. Image Source: website-designs.com
And if you want to know how can you create or improve your content marketing strategy, here are Michael Saltzstein’s tips to help you out.
1. Prime your content with the customer in mind
Despite the wide reach the Internet brings, it’s better to write your content with a specific audience in mind. This will help you increase your credibility as an expert on the field you’re writing about. Are you a B2B or a B2C? Do you have a target market in mind—small-sized businesses or middle-income mothers? Are you filling out a need or niche? Answering these questions will allow you to better understand the target market you’re writing for, the audience you want to reach.
2. Use the buyer’s journey to your advantage
What sets content marketing apart from other marketing strategies is its ability to inform and educate a potential customer. The question is what information do these customers need? Enter the buyer’s journey, which, from the name itself, is the process or progression a customer undergoes when buying a product. It has three main stages: Awareness, or the discovery of the problem; Consideration, the researching of potential solutions; and Decision, where they purchase what they need to solve the problem.
With most online-savvy people scouring the internet for answers, Michael Saltzstein says that your online video content, articles, blog posts or what have you must cater to a specific stage of the buyer’s journey. This will allow you to cater to your potential clients’ needs without overwhelming them with information.
3. Make your content diverse
Not every blog post you do needs to be listicles. There are various ways to format compelling content. There’s think pieces, how-to’s, compilations, features, FAQs, and surveys. You can also do media-based content, such as infographics and videos. Create a calendar for your future content that shows a diverse set of informative articles, blog posts, and media.
4. Track the metrics you need
The numbers are up—or are they? Have you considered which metrics you should keep track of for your campaign? Metrics allow you to see the performance of your current content marketing plan. This allows you to know if your efforts have been effective and how much so compared to your previous strategy. It can also help you adjust your content strategy accordingly if you see a positive or negative trend in your campaign.
It’s also important to remember that in content marketing, it’s not about your product. It’s about your customers. Help your potential clients and they’ll buy your product when the opportunity comes up organically. To learn more about the best marketing strategies, Michael Saltzstein is here to help you out. Visit his website today!