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Michael Saltzstein | Infographics

Online content created for content marketing purposes doesn’t always need to be a wall of text or a how-to video, says Michael Saltzstein. You can use something that’s visually appealing yet easily graspable: infographics. Infographics, from the word itself, are static visual presentations of data. It goes beyond the pie charts of keynote presentations as it packs everything in one tall (or wide) image.

Image Source: TNW

As Michael Saltzstein said earlier, you can use infographics to succinctly state the information you need to get across. You can use it to show change in a given time, comparison of data, or to just plainly prove a point. And here’s how you can use it to enhance your content marketing strategy:

1. Not all potential clients are avid readers

Sometimes, potential clients can’t be bothered to read the journals, whitepapers, ebooks, or what-have-you that you publish, Michael Saltzstein notes; especially in the B2B scene where those in the C-suite haven’t got the time to do so. With infographics, however, they can be easily scanned and viewed, allowing for anyone to at least fundamentally grasp the subject matter.

2. It makes statistics easily digestible

The wall of text statistics and research papers can sometimes be daunting or even confusing to read. The visual communication infographics uses helps you piece together information contextually, allowing you to easily digest the data being relayed. With 65% of the population being visual learners, it’s no surprise that infographics can help people understand unfamiliar concepts better.

3. It creates a narrative

A picture is worth a thousand words, Michael Saltzstein believes. Make data understandable and visually appealing enough and you have a good set of charts. Create a story through the use of artful, carefully thought-of design and you got yourself a narrative to tell. That’s the beauty and power of infographics.

4. It’s easily shareable

This is something not even print media can do. An infographic can become viral; spreading everywhere around the world faster and easier than blogs and articles. You can actually “manipulate” your infographics in a way that make them viewable on mobile phones or shareable on social media. Since it’s just an image, everybody can download it and post on their respective blogs or social media profiles. The takeaway is that you also create brand awareness because your logo is visibly displayed on that infographic.

5. You can easily mix it up

Like most content you can whip up through content marketing, infographics also have some entertainment value in them, says Michael Saltzstein. You can inject humor in your infographics; allowing them to become more memorable and understandable. You can also combine other content marketing strategies, such as video content. There are quick-fire infographic videos often shared throughout social media and you should check them out as you can learn a thing or two from them.

In schools, teachers use visual aids to help students learn concepts better. With infographics, the concept remains the same. Create a valuable and meaningful content marketing strategy by telling a visual narrative through infographics. Michael Saltzstein can help you improve your marketing strategy to help you reach out to audiences better.

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