Just another WordPress site

Blogs

Michael Saltzstein | Infographics

Michael Saltzstein | Infographics

Online content created for content marketing purposes doesn’t always need to be a wall of text or a how-to video, says Michael Saltzstein. You can use something that’s visually appealing yet easily graspable: infographics. Infographics, from the word itself, are static visual presentations of data. […]

Michael Saltzstein | Email Marketing

Michael Saltzstein | Email Marketing

No response. Sent to spam. Trolling replies. Sometimes, those are the results of the email marketing campaign you’ve worked hard on. Maybe your subject line’s spammy? Maybe your email’s not enticing enough? Michael Saltzstein says that you need to determine why your email subscriber lists […]

Michael Saltzstein | Cold Calling

Michael Saltzstein | Cold Calling

Have you ever gone to the mirror and asked yourself, “Do I need a toner?” No, probably not. Has somebody tried to call you on the phone to ask if you need a toner? Likely. But have those people ever convinced you into buying that […]

Michael Saltzstein | The Importance of Video in Today’s Marketing

Michael Saltzstein | The Importance of Video in Today’s Marketing

There’s no question about the popularity of video, says Michael Saltzstein. Case in point: about 73% of Americans patronize YouTube, meaning it’s currently one of the most popular websites people go to, to view videos on the internet. This data, Michael Saltzstein adds, doesn’t even […]

Michael Saltzstein | Social Media Trends to Take Advantage of in 2019

Michael Saltzstein | Social Media Trends to Take Advantage of in 2019

The internet has brought us one of the most powerful information-sharing tools in the form of social media. As such, a successful marketer today, Michael Saltzstein stresses, is one who knows how to leverage social media’s many strengths in their marketing campaigns. Social media technologies […]

Michael Saltzstein | 5 High-Paying Marketing Jobs

Michael Saltzstein | 5 High-Paying Marketing Jobs

A career in marketing can be extremely profitable, but what exactly do the most lucrative marketing jobs entail, responsibilities-wise? To give you an idea about what to expect from them, Michael Saltzstein gives us some important details about five high-paying marketing jobs. 1. Chief marketing […]

Michael Saltzstein | 4 Steps You Need to Take to Become CMO

Michael Saltzstein | 4 Steps You Need to Take to Become CMO

As an experienced Marketing Specialist, Michael Saltzstein knows the road to the top of the marketing career path is rarely a clear-cut route. The truth is becoming your firm’s chief marketing officer (CMO) is a little more involved than simply doing your best and then […]

Michael Saltzstein | Content Marketing Tips

Michael Saltzstein | Content Marketing Tips

It’s the year 2019. Despite the multitude of ways to promote your products, goods, and services, sometimes, the written word remains a good way to do it, says Michael Saltzstein. Content marketing continues to thrive as a good strategy over traditional digital marketing approaches due […]

Michael Saltzstein | Content Marketing in 2019

Michael Saltzstein | Content Marketing in 2019

It’s 2019, and the Internet landscape has changed, says Michael Saltzstein. He notes that while some marketing strategies have become brute force (think YouTube ads that appear before, during, and after a video plays) like traditional marketing techniques, some marketing strategies remain subtle and still […]

Michael Saltzstein | Influencer Marketing

Michael Saltzstein | Influencer Marketing

Beauty gurus, travel bloggers, foodies, gamers, industry experts, content creators, thought leaders—all different folks with different strokes, yet they have one thing in common. They’re more than just talking heads—they’re influencers, and they have an ability to inform audiences, bolstering or changing their purchasing decisions. […]